I had to go into Target TWICE recently, and both times I was super annoyed. I think to the point that it is no longer fun to go there. I will continue to use the option where someone brings my purchases out to my car, because sometimes Target is the best place to procure certain items. But I no longer enjoy shopping IN Target.
First, the shelves are so intermittently empty that I get that Early Pandemic panicky feeling in my chest. I went in well before Valentine’s Day – well, a week before, which seems like it should be fine – and the Valentine’s Day section appeared to have been looted by mauraders. It was a mixture of chaos and empty boxes. I found a giant Hershey’s kiss for Carla and a pink bath bomb and that was IT.


Well. I also found a whole section of Easter candy, which makes zero sense. But they had a large stack of Reese’s peanut butter eggs – the best candy – so I bought myself two boxes. I was there for VALENTINE’S DAY loot though, so I remained unmollified. Plus, I now have to go to a separate candy store (barf), inside the mall (extra barf), to get something for my husband.

Second, the Valentine’s Day card selection made me grumpy. Perhaps this is less a Target-grouse than a card-designer/producer grouse, or maybe even an It’s-2020-Yet-Everything-Is-Still-So-Gengered grouse, but a) it happened AT Target and b) I do have more Target-centric grousing to do, so I don’t want to interrupt the flow of my Target-directed irritation.
Carla loves dinosaurs, and dinosaurs are a Very Common Kid Passion, so it seems reasonable to expect that there would be dinosaur-themed Valentine’s Day cards. And you would be right! But they were directed at boys. Because only boys like dinosaurs.


Except for this one, which was gender-neutral. And also $8.99. I am not going to pay nearly TEN (10) U.S. dollars for a single-use card, no thank you. It is hard enough to choke down the normal $4.99 price tag, which I do only because I love cards so much.

I know – I KNOW – that you can’t expect there to be something for everyone. You can’t. It’s not possible. But… maybe there could fewer gendered things?
I bought a card. And altered it slightly, for Carla.

Back to the Target-specific grousing.
I know I have grumbled about this before. Target often – I am saying often, because it happens almost every single time I go to Target – has discrepancies between the price listed on the shelf and the price that rings up at the register. HOWEVER, it is nearly impossible to discover the discrepancies because it is impossible to read the register as the checker rings up your items. I am willing to give Target the benefit of the doubt. It is a big corporation, and errors happen. Plus, maybe there is a big price difference to the company between ordering computers that show the prices only to the checker and computers that show the prices to the customer as well. I don’t know. But the two issues added together make me feel like Target is trying to pull one over on me.
What I have begun to do is take pictures of things on the shelf. If they are on sale, and I am buying them purely to get the sale price, I take a picture. If there is a discrepancy between the price on the shelf and the price in the app, I take a picture. And then I try very hard to squint at the computer screen during check out.

It is too far away and the font is too small to see, though! I got right up in there this last time, right up in there, and then backed away because I felt like I was intruding upon the checker’s plexiglass-enclosed space. So I had to ask the checker to doublecheck the price of the items I was concerned about. One of them was fine, but the other rang up for a dollar more than it was supposed to, so I showed the checker my photo, and they reduced the price.
I realized that I sound more than slightly unhinged, here, hawk-watching over the computer just to prevent Target from getting even one dollar extra from my clenched fists. But it makes me really mad.
The last time I posted about this, I wrote a frustrated email to Target about my experience. I got a response, too, from someone at my local Target:
Hi Suzanne,
My name is NAME, and I’m the Service and Engagement ETL at the CITY Target store. Thank you for sharing your experience. I sincerely appreciate your feedback about the checkout process at Target stores. We never want guests to feel like they are being taken advantage of or that Target is hiding anything. Our checkout advocates are here to help so they can relay the prices as they ring up for you. If there is a discrepancy they can get a price check and change the price for you as well. Also, if there is ever a need we can retroactively make price adjustments at Guest Service for you as well. I will share your feedback with my immediate boss so that it can be directed to the appropriate channels.
I want to make this right both for you and for all Target guests in the future. If you’re open to further discussing how we might do that, please reply to this email. You are also welcome to call me at NUMBER.
What a very nice and sincere-sounding email, right?! I mean, no way am I going to ask the poor checker to read every single price as it rings up, which seems to be what this nice person is suggesting. And also, I am overlooking the fact that this person does not seem to understand that it is next to impossible to identify a discrepancy in the moment. And you KNOW I am wary of price adjustments based on prior experience. But it was a good start, I think.
I haven’t yet responded, because I didn’t know what to say. But now I know. I have a SOLUTION. My solution is that they should increase the font on their computer monitors. And maybe – although perhaps this is asking too much – they could angle the computer monitors toward the customer.
I am not asking for their prices to be accurate. I am not asking for their prices to match, between shelf and app and register. I am not asking for them in install new monitors at the credit card machines, or replace the credit card machines with machines that list the prices as the checker rings up each item, or even to figure out some way to show the total you are about to pay ON the credit card machine! No. I am simply suggesting that they increase the font, so that a non-eagle can see it while standing near the checkout.
What do you think? Is this a good plan?
Or perhaps I should simply… not set foot in Target. Probably that’s the best choice.







